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Privacy Policy – Kalamar

Last updated: June 2026

About the Service

Kalamar is an advertising campaign management platform operated by Nazca Digital SpA (hereinafter, "Kalamar" or "we"), domiciled in Chile. We are committed to protecting your privacy and handling your data responsibly, transparently, and in compliance with applicable personal data protection legislation (Chilean Law No. 19,628 and applicable international standards).

1. Information We Collect

1.1 Personal and Account Information

  • Full name, email address, and contact details.
  • Account information (user role, creation date, access history).
  • Profile data voluntarily provided by the user.

1.2 Billing and Payment Information

For paid subscriptions, your credit card or bank account data is processed directly by our certified payment gateway providers (e.g., Stripe, PayPal, or similar). Kalamar does not store your full payment data on its servers.

1.3 Campaign and Digital Asset Information

  • Data from advertising campaigns created or managed through the platform.
  • Targeting configurations, audiences, objectives, and budgets.
  • Graphic resources, creatives, ad copy, and ad texts.
  • Metrics, conversions, and historical and real-time performance statistics.

1.4 Integration and API Information

  • Access tokens (OAuth) and API credentials for Meta Ads, Google Ads, and other connected platforms.
  • Advertising account IDs, tracking pixels, and linked business pages.

1.5 Artificial Intelligence (AI) Interaction Data

  • Queries, prompts, texts, and instructions you enter into our chatbot or AI assistants for campaign optimization or generation.

1.6 Technical and Usage Information

  • IP address, browser type, operating system, and internet service provider.
  • Behavioral data within the platform (sections visited, clicks, session times).
  • Error, diagnostic, and system performance logs.

2. How We Use Your Information

We use the collected information exclusively for the following purposes:

  • Service Delivery: Provide, maintain, and optimize Kalamar's features.
  • Synchronization: Securely connect with your Meta Ads and Google Ads accounts and execute the commercial actions you request.
  • Advanced Analytics: Generate reports, dashboards, and predictive performance analysis.
  • AI Assistance: Process your requests through our chatbot to write copy, suggest budgets, or audit campaigns. Important note: Your commercial data and personal information are not used to train publicly accessible third-party AI models.
  • Support and Communication: Provide technical assistance, send service updates, budget alerts, and security notifications.
  • Security and Compliance: Prevent fraud, abuse, and illegal activities, and comply with legal obligations or requirements from competent authorities.

3. Sharing Information and International Transfers

We do not sell, rent, or trade your personal or commercial data with third parties. We share information only in the following scenarios:

  • Service Providers (Sub-processors): We share data with trusted third parties that provide us with technological infrastructure, hosting, authentication, web analytics, email delivery, and payment processing. These providers operate under confidentiality and data processing agreements.
  • Advertising Platforms (APIs): When you connect your accounts, we transmit data directly to Meta (Meta Platforms, Inc.) and Google (Google LLC) to run your paid media campaigns. This transfer is governed by those platforms' privacy policies.
  • AI Model Providers: For intelligent assistance features, certain anonymized data or text prompts may be processed through Artificial Intelligence provider APIs under strict B2B privacy environments.
  • International Transfers: As Kalamar is a global cloud-based service, your data may be transferred to and stored on servers located outside Chile (mainly in the United States or the European Union). We ensure these providers hold appropriate security certifications (such as SOC 2) or standard contractual clauses.
  • Legal Requirements: When strictly necessary to comply with a court order, applicable law, or legal process in Chile or abroad.

4. Data Security and Retention

4.1 Security Measures

We implement robust technical and organizational measures to protect your information against unauthorized access, loss, or alteration:

  • Encryption of data in transit (HTTPS/TLS protocol) and at rest.
  • Encrypted and isolated storage of access tokens and API credentials.
  • Secure authentication and identity management.
  • Continuous log monitoring and internal security audits.

4.2 Retention and API Disconnection

  • We retain your data while your account is active or as necessary to provide you the service.
  • Disconnection: If you disconnect your Meta Ads or Google Ads account from Kalamar, we will immediately revoke and delete the associated access tokens from our active databases.
  • Account Deletion: Upon requesting account closure, your personal data and metrics will be deleted or anonymized within a maximum of 30 days, except for data we must retain for legal, tax, or accounting obligations.

5. Your Rights (ARCO Rights and International Standards)

We guarantee the exercise of your rights over your personal data. You have the right to:

  • Access: Know what data we hold about you and how we process it.
  • Rectification: Request the correction of inaccurate, incomplete, or outdated data.
  • Cancellation / Deletion: Request the complete removal of your data from our systems.
  • Objection: Object to the processing of your data for specific purposes (for example, marketing communications).
  • Portability and Withdrawal of Consent: Export your data in a readable format and withdraw your consent at any time without retroactive effect.

To exercise any of these rights, you may send a formal request to our privacy team through the channels listed in section 8.

6. Cookies and Tracking Technologies

We use technical, analytical, and personalization cookies to keep your session active, remember your user settings, understand how you interact with the platform, and improve Kalamar's performance. You can configure your browser to block cookies, but this may limit some software features.

7. Changes to This Policy

We reserve the right to update this Privacy Policy to adapt it to legislative or case-law developments or service improvements. We will notify you of any substantial change through a prominent notice within the platform or by email before the change takes effect.

8. Contact and Support

If you have questions or wish to exercise your privacy rights, you may contact the Data Protection Officer of Nazca Digital SpA: